Tuesday, 21 May 2013

Microsoft lands NFL partnership

Source: engadget.com

On the same day that Microsoft unveiled the Xbox One, they also announced that they will be forming a partnership with the NFL to "optimize experience that better integrates fantasy football, including score displays, onscreen updates and Skype."

The official release stated that:

"Microsoft Corp. and the National Football League (NFL) today announced a multiyear, landmark partnership that will deliver truly unique interactive NFL television experiences for the next-generation Xbox One and leverage Microsoft devices and services to evolve the in-game, sideline experience for coaches, players and other personnel."

An interesting development will be inside stadiums, with Microsoft providing surface tablets to NFL teams (one has to wonder how Apple feels about this). Other innovations will effect the viewing experience of the fan at home..

"The agreement provides Microsoft with the rights to create exclusive interactive experiences through products such as Xbox One and Surface, transforming the way fans will experience the NFL in the years to come. The NFL on Xbox will provide fans with an all-new viewing experience through innovations around Skype and Xbox SmartGlass; an all-new, innovative fantasy football solution allowing fans to view players and live competition side by side on a single TV screen; and a personalized NFL destination featuring information about the players, teams and games fans care about most. Xbox also retains the exclusive rights to extend these interactive experiences to tablets, enabling fans to use Xbox SmartGlass technology to enhance game day."

It will be interesting to see what such an innovative company like Microsoft can do working in tandem to innovate the way we enjoy the game we love.

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